Back in July, I was part of a panel with Shanee Ben-Zur, CMO at Crunchbase, at Superside’s Ad Designpalooza. As part of our panel discussion we were asked a few questions centred around data and advertising design. If you are keen to understand when and when not to test your creatives, how to prove incremental value, secure buy-in from leadership, and what the future of advertising looks like, then this article is for you.