Back in July, I was part of a panel with Shanee Ben-Zur, CMO at Crunchbase, at Superside’s Ad Designpalooza. As part of our panel discussion we were asked a few questions centred around data and advertising design. If you are keen to understand when and when not to test your creatives, how to prove incremental value, secure buy-in from leadership, and what the future of advertising looks like, then this article is for you.

With recent advancements in marketing technology driven by machine learning, digital marketing has become more data-driven and growth-focused. Growth marketing is the new term coined for this approach but what exactly is it and how do you do it? Read on to find out.