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Back in July, I was part of a panel with Shanee Ben-Zur, CMO at Crunchbase, at Superside’s Ad Designpalooza. As part of our panel discussion we were asked a few questions centred around data and advertising design. If you are keen to understand when and when not to test your creatives, how to prove incremental value, secure buy-in from leadership, and what the future of advertising looks like, then this article is for you.

In this article, we explore how internet privacy is changing with recent announcements from Apple and Google that build upon existing laws and regulations such as GDPR and CCPA. Whether you’re a consumer or an advertiser, here’s what you need to know.

If you’re a consumer or advertiser, you’ve probably heard the terms first-party and third-party used to describe cookies and data. What exactly do they mean and why is this relevant to you? Read on to find out!

With recent advancements in marketing technology driven by machine learning, digital marketing has become more data-driven and growth-focused. Growth marketing is the new term coined for this approach but what exactly is it and how do you do it? Read on to find out.