If you’re a consumer or advertiser, you’ve probably heard the terms first-party and third-party used to describe cookies and data. What exactly do they mean and why is this relevant to you? Read on to find out!

With recent advancements in marketing technology driven by machine learning, digital marketing has become more data-driven and growth-focused. Growth marketing is the new term coined for this approach but what exactly is it and how do you do it? Read on to find out.